I have never, ever consumed a Tall Latte. I certainly have never, ever purchased a Tall Latte from Starbucks, and what’s more, Starbucks know this. They know that I drink, far too many, black Americano coffees.
I have however, purchased Baker’s 3Kg Dog Food. I have, in fact, purchased Baker’s 3Kg Dog Food from Tesco, and they also know it.
Both Starbucks and Tesco have loyalty cards to which I am signed up, which is how they know my buying habits, and both have sent me special offers. Tesco’s, 75p off of Baker’s 3Kg Dog Food, Starbuck’s a quid off of a Tall Latte.(Interestingly the Starbuck’s offer comes via email, Tesco’s by post. It doesn’t matter.)
Starbucks – this is 2014, you are an extremely profitable company and have a big marketing budget. Please spend it on some expertise. Patronising rant over.