Written on Mar, 22, 2014 by in , | 1 Comment.
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Twitter have launched a great tool where you can see the content of your, or anyone else’s, first tweet. Mine was sad, recording a passing of a former colleague. Some of my followers were more: Patronising marketingspeaky: “The essence of a brand should be a comment on the culture and society it helps define and by which it is surrounded” Plain …

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In an interview last week with The Media Briefing, Trinity Mirror’s CEO Simon Fox commented “You will not be successful trying to charge for straightforward news”. I searched, but was unable to find, a follow-up quote from him stating unequivocally that the Pope was indeed a Catholic, although to be fair he did come up with something similar – “Content is …

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The above has appeared in my Twitter timeline several times over the past few days, and is reference to an article by Bryan Kramer, I imagine following a presentation at one of the digital conferences that seem to be springing up around the globe on a daily basis. Many of those who I respect and follow have retweeted the image, declaring …

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  I have never, ever consumed a Tall Latte. I certainly have never, ever purchased a Tall Latte from Starbucks, and what’s more, Starbucks know this. They know that I drink, far too many, black Americano coffees. I have however, purchased Baker’s 3Kg Dog Food. I have, in fact, purchased Baker’s 3Kg Dog Food from Tesco, and they also know it. …

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As someone once said, “If you call yourself a ‘thought leader’, you’re probably not”, and you will know if you’ve read my other posts that I have a natural buzzword/phrase gag reflex which results in me immediately reaching for the bucket upon any self-proclaimed mention of ‘thought-leaders’, gurus or innovators. That said, there’s definitely something to this ‘thought-leadership’ business from …

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It’s that time of year when the great, good and stupid of marketing publish articles along the lines of “Best Ways to Succeed with Social Media Marketing in 2014″, “Five Trends Coming Our Way in 2014″ and “The 2014 Ecommerce Marketing Checklist”. Being a mere simple marketing mortal, I can’t compete with their clearly unchallengable knowledge and foresight, but I can set …

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It’s now only two weeks until the 2nd December, the day of the year widely expected to be when the highest number of ecommerce transactions take place across the UK. From the major high street retailers to specialist online stores, ecommerce has become a vital source of revenue, and the trend will only continue one way. Which is why, having …

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There’s an article on the excellent theMediaBriefing site today providing a brief analysis of the FT’s circulation performance and the move of emphasis from print to digital. It’s clear that the FT’s focus on the transition from print to digital is working, and I believe the simple pricing and content bundling structure greatly contributes to the success. The FT are a …

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Last week Kimberly Krause Berg posted an article on  The Internet Marketing Ninjas Blog (yes I know, but there’s some good stuff on there) titled ‘Growing trend in internet marketers investing in website usability reviews’. She argues that website usability testing seems to be given a very low commercial priority, and that far to many companies concentrate on proactive digital marketing …

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There’s a book currently on Amazon.co.uk, Advanced Google Adwords by Brad Geddes. It’s 600 pages long,  written by an author who is undoubtedly one of the world’s leading experts on his subject, was published on 13th April 2012 and retails at £17.54.  It is also already out of date, and actually could have been published a year later and still contain major inaccuracies. Digital marketing is …

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